HOW SEO SUCKS THE LIFE OUT OF NONPROFIT BLOGGING
The short answer? Yes (now you don't have to read the rest of the article!). In search of the holy grail of blogging (search engine optimization), I employed techniques suggested by the experts and, voila! I: Decreased my bounce rate Increased my stickiness Increased my unique page visits Achieved a better goal conversation rate (more on that later since I'm not converting anything to sales) Got more subscribers Got a higher Google Page ranking moved up in the Google search results In essence, everyone who's questing after SEO's dream. So what's the problem? Sigh. I killed my joy of writing, I left my own goals (not Googles) in the dust. First, I narrowed my focus. My analysis showed most visitors were coming to read technical articles on accounting and compliance. I added more paths: from these frequently visited pages to other similar articles from the home page to a directory of similar articles from the home page to specific follow-up pi...