WHAT'S IN A NAME?
WHAT'S IN A NAME? by pam ashlund What's in a name? That which we call a rose by any other word would smell as sweet. Romeo and Juliet (II, ii, 1-2) Let me begin with a declaration: No one should be allowed to self-declare themselves a “wave” (the third wave, the first wave, the new wave); It’s okay for historians to name these movements retroactively, but naming them yourself, in real time, is a no-no. So many have called for a new name to replace "non-profit"; the objection being that it is defining ourselves by what we are not . Try out a few commonly in use: CBO - Community Based Organizations NPO or Non-Profit Organization? NGO or Non-Governmental Organization "Civil Society" The "Third Sector" (Church and State being first and second) Pondering these, I came across a website called ForBenefit.Net where a new name (and model) is proposed: For-Benefit . Touted as "a new paradigm in organizational design" and "a new class of organ...