NonprofitEye

Your Name Here: Creating Ways to Reach an Audience by pam ashlund Most folks in the entertainment industry know that they are after the 13-35 market, but what's the magic number for nonprofits? Are we trying to reach an audience to educate? to fundraise? to reach out and help? If we're advertising the services of a teen pregnancy prevention program then maybe our audience is 13-17 year olds. If it's an audience of givers then maybe it is just wealthy people in general. All I know is that if we are trying to reach today's high schoolers and we aren't completely immersing ourselves in YouTube and MySpace , then we have missed the boat. Yes the girl in this vlog is just doing a spoof, but it speaks for itself in terms of untapped potential: I'm visualizing a link to an online giving page where a pull-down menu allows the donor to pick their coffee-drink giving level....Frap & Scone - $8.95....1 lb Rare Ethiopian Whole Beans - $28.50, etc. Technorati Tags: My...

WHISTLE-BLOGGING - PART II by pam ashlund Afterward to Whistle-Blogging article In April, a Google search found ten links to the phrase "whistle-blogging" and now (in August, 06) there are over 300. It hasn't made it to Wikipedia yet, but I bet it will be there by midnight. By the way, none of those links were to mine, and my blog host "Blogger" is owned by Google! My favorite? The Delaware Supreme Court Justice who basically ruled "don't sue 'em for defamation, blog 'em back". See the article . The topic is, as one of my friends would say, "deliciously complex". SIDEBAR - I love the Electronic Frontier Foundation ! They has posted the worlds first Electronic Guide to Legal Issues for Workplace Bloggers . SIDEBAR: blog words. Here are the ones that are new to me: vlogging (the video blog). These can be done in your car while driving (now that sounds smart!). ghostblogging - having your blog written for you and then taking the ...