YOUR NAME HERE: NONPROFIT GUERILLA MARKETING
Your Name Here: Creating Ways to Reach an Audience by pam ashlund Most folks in the entertainment industry know that they are after the 13-35 market, but what's the magic number for nonprofits? Are we trying to reach an audience to educate? to fundraise? to reach out and help? If we're advertising the services of a teen pregnancy prevention program then maybe our audience is 13-17 year olds. If it's an audience of givers then maybe it is just wealthy people in general. All I know is that if we are trying to reach today's high schoolers and we aren't completely immersing ourselves in YouTube and MySpace , then we have missed the boat. Yes the girl in this vlog is just doing a spoof, but it speaks for itself in terms of untapped potential: I'm visualizing a link to an online giving page where a pull-down menu allows the donor to pick their coffee-drink giving level....Frap & Scone - $8.95....1 lb Rare Ethiopian Whole Beans - $28.50, etc. Technorati Tags: My...