How do you achieve your mission without infrastructure? What is your mission? Help underserved youth get jobs? To get to that mission you'll need to: Tell others about your story? Marketing Ask for help (especially money)? Fundraising Keep your government funding? Accounting Answer an email? IT Congratulations, now you need $100,000 to carry out your mission (not counting your salary of course). Will the purpose, the appeal, the grant request and the communication advance your mission? Sure, but it has to make more than $100,000. Enter the business measurement: Return on Investment or ROI. This is a measure that profit making companies use to determine how much money they make from how much money they used. In other words, if you invest $100,000 and make $500,000, that would be a pretty good return on your investment. Now, what place does ROI have in the no...