NonprofitEye

Your Name Here: Creating Ways to Reach an Audience by pam ashlund Most folks in the entertainment industry know that they are after the 13-35 market, but what's the magic number for nonprofits? Are we trying to reach an audience to educate? to fundraise? to reach out and help? If we're advertising the services of a teen pregnancy prevention program then maybe our audience is 13-17 year olds. If it's an audience of givers then maybe it is just wealthy people in general. All I know is that if we are trying to reach today's high schoolers and we aren't completely immersing ourselves in YouTube and MySpace , then we have missed the boat. Yes the girl in this vlog is just doing a spoof, but it speaks for itself in terms of untapped potential: I'm visualizing a link to an online giving page where a pull-down menu allows the donor to pick their coffee-drink giving level....Frap & Scone - $8.95....1 lb Rare Ethiopian Whole Beans - $28.50, etc. Technorati Tags: My...

Birth of a Blog: Guerilla Marketing, Effective Use of Technology and Good Content Win the Day by pam ashlund A funny thing happened when I started using Technorati. All I wanted was a quick way to see who ( if ANYONE ) was linking to my blog. First, I had to sign up with one of these services and I picked Technorati because it was the first one I came across. Second, I then found out that I was right from the beginning, no one was linking to my site. Third, I decided to try my hand at a bit of self-marketing, which went as follows: Get my brother-in-law to link to my site Set up another dummy blog and link to myself Arm wrestle another friend to link to my site None of that had much of an impact (of course) so I moved on to some actual strategy: Add tags to my blog configuration on Technorati Add tags to my posts (this was painful and manual although I later found a script for it) Test the results - found I showed up in search engines a LITTLE bit more frequently Still no links (tap, ...