Do I Dare Disturb the Universe?
by Pam Ashlund
Tuesday I wrote about tagging, but it didn't answer one question: what is all that tagging supposed to achieve? Presumably it’s about categorization (for yourself and for the public), but more significantly it’s about attracting attention (pro’s call that “publicity”).
OK, I admit it, I was perturbed by my Technorati ranking of 170,000, but today I read that they rank 57 million blogs, so maybe anything over a 1 million ain’t bad. LOL
Amy Gahran in her blog “Contentious” has a great article deconstructing Technorati’s ranking methodology. Did I just use deconstructing and methodology in the same sentence? Maybe I need to lay off the coffee!
Seriously folks, I’ll be here all weekend. Try the veal!
But back to Amy…she asks: is “more” better?
Using variables like “posting frequency”, “regional popularity” and “in-bound links” to measure popularity, authority and influence has it’s limitations. In high school, popularity had nothing to do with quality, but that was sad comfort to those of us unpopular kids!
Amy points out that sophisticated bloggers know how to game the system. Therefore linking to other blogs may just be a veiled attempt at self-promotion! No-o-o-o! What kind of low-life would use a devious strategy like that?
Amy advocates for offerings like BuzzLogic which have “a better grasp of what really constitutes influence in conversational media”. But, she adds “Buzzlogic isn’t free, and Technorati is.. " and thinks in the end “you get what you pay for”.
Well, time to sign off before I quote away all of Amy’s posting!
Technorati Tags: Buzzlogic, Nptech, Meta Blog, Publicity, Tag, Tagging, Nonprofit