NonprofitEye

One thing that's great about my recent unemployment? Time to read. And reading means exposure to new ideas. And new ideas mean inspiration. Hurray. Take two articles, the first David Brook's article "The Organization Kid", from way back in April, 2001 (remember when that was the science fiction future?) and another, Andrew Keen's article " Web 2.0 The second generation of the Internet has arrived. It's worse than you think. " from February, 2006. Isn't it great when information converges over time? First, credit where credit's due. These came to my attention from two blogs I read regularly (thanks to RSS!), the penny for your thoughts blog " 1cent talk on nptech " and " Urban Community ". They are two great reasons to keep browsing the blogosphere! "The Organization Kid" paints a frightening picture of a new generation so conformist and content that they have become complacent, obedient even bland. Compare...

R eprint: originally titled "The Dearth of Nonprofit Thought" posted on NetSquared It's time to strike up a conversation backed by sound research, philosophy and experience. How is it we don't have our own "Wall Street Journal" by now? So much of the real estate space in nonprofit rags is devoted to a) our own salaries; b) how to raise money; or c) what nifty new accounting software we should buy. I launched the Nonprofit Eye to do my part - kickoff some discussion on real stuff, like revenue recognition , the meaning of charity , the hazards of promising too much, the oxymoron of performance outcomes , etc. etc. Join in, viva la revolution! Technorati Tags: Nonprofit Philosophy , Charity

The short answer? Yes (now you don't have to read the rest of the article!). In search of the holy grail of blogging (search engine optimization), I employed techniques suggested by the experts and, voila! I: Decreased my bounce rate Increased my stickiness Increased my unique page visits Achieved a better goal conversation rate (more on that later since I'm not converting anything to sales) Got more subscribers Got a higher Google Page ranking moved up in the Google search results In essence, everyone who's questing after SEO's dream. So what's the problem? Sigh. I killed my joy of writing, I left my own goals (not Googles) in the dust. First, I narrowed my focus. My analysis showed most visitors were coming to read technical articles on accounting and compliance. I added more paths: from these frequently visited pages to other similar articles from the home page to a directory of similar articles from the home page to specific follow-up pi...